Vic METS Accelerator Program: Marketing Masterclass

Webinar series: METS Victoria Export Hub International marketing strategy


Join the VIC METS Export Hub at the first of their Accelerator Program - Marketing Masterclass webinar series, on Wednesday 10 August 2022.

Vic METS Accelerator Program - Marketing Masterclass

A well-defined marketing strategy that has been tailored to specific business goals and market requirements is the difference between international business success and failure.
Each target market presents unique challenges to international marketers from the perspective of culture, language, laws, and a range of other factors.  And adding digital marketing into the mix further complicates the issue.
These webinars will focus on the core elements of international marketing success for METS companies, with practical, real-world examples throughout.


Webinar one: International METS marketing strategy

Having a properly considered marketing strategy is the key to international business success.  It guarantees efficiency, sound fiscal decision-making, and longevity in a new market.
Topics will include:
  • The importance of an articulated marketing strategy to your overall international business strategy
  • Key components of an effective marketing strategy:
    • Understanding where you are to inform where you want to be:  SWOT analysis
    • Marketing objectives
    • Marketing strategy
    • Forecasting
    • Monitoring success


Collins Rex is the owner of ideas generator and actuator, Rex Ideas.  She is also the Victoria METS Export Hub Lead.

Collins combines her 30+ years of marketing experience and skills with vast experience in international trade.  She has owned and operated highly successful communications and consultancy businesses on two continents, and in her professional capacity assists clients across a range of international marketing, product development and communications areas.

Over the course of her career, Collins has trained hundreds of companies in the technical aspects of international trade, from the basics to market select, marketing, export documentation and free trade agreement utilisation.  She has helped dozens of organisations to hone their marketing and communications strategies.

A sought after international speaker, Collins has addressed a number of international organisations, including the World Trade Organisation, the World Customs Organisation, UNCTAD and UNESCAP.


About the Victorian METS Export Hub


This event is free to attend. Use the button below to register. 

You must login to the Austmine portal to register. Contact [email protected] for assistance. 


Event Partners:


10/08/2022 12:00 PM - 1:00 PM
AUS Eastern Standard Time