Join the VIC METS Export Hub at the second webinar in their Accelerator Program - Digital Marketing Primer webinar series, on Wednesday 24 August 2022.
Vic METS Accelerator Program - Marketing Masterclass
A well-defined marketing strategy that has been tailored to specific business goals and market requirements is the difference between international business success and failure.
Each target market presents unique challenges to international marketers from the perspective of culture, language, laws, and a range of other factors. And adding digital marketing into the mix further complicates the issue.
These webinars will focus on the core elements of international marketing success for METS companies, with practical, real-world examples throughout.
Webinar two: Digital Marketing Primer
No 2022 marketing strategy is complete without the inclusion of digital marketing channels. Many businesses, however, are not confident in their ability to tackle digital marketing or to include it in their marketing mix, and many believe digital marketing is only applicable to companies that sell online.
This session aims to demystify the key digital marketing elements while providing information on their inclusion in an overall marketing strategy.
Topics will include:
- Your website
- Search engine marketing (SEM)
- Search Engine Optimization (SEO)
- Pay per click advertising (PPC)
- Marketing automation
- Email marketing
- Social media marketing
- Video marketing
Collins Rex is the owner of ideas generator and actuator, Rex Ideas. She is also the Victoria METS Export Hub Lead.
Collins combines her 30+ years of marketing experience and skills with vast experience in international trade. She has owned and operated highly successful communications and consultancy businesses on two continents, and in her professional capacity assists clients across a range of international marketing, product development and communications areas.
Over the course of her career, Collins has trained hundreds of companies in the technical aspects of international trade, from the basics to market select, marketing, export documentation and free trade agreement utilisation. She has helped dozens of organisations to hone their marketing and communications strategies.
A sought after international speaker, Collins has addressed a number of international organisations, including the World Trade Organisation, the World Customs Organisation, UNCTAD and UNESCAP.
About the Victorian METS Export Hub