Webinar: VIC The 7Ps and How They Affect Market Selection

Webinar series: METS Victoria Export Hub Capability Accelerator Program


Join the VIC METS Export Hub at their second webinar in the Capability Accelerator Program series, on Thursday 18 August 2022.

Market Selection Series: The 7ps and how they affect market selection

The COVID-19 crisis focussed attention on what everyone has actually known for some time:  putting all one’s international business eggs into one market basket is not sound business practice!
To give Victorian METS companies the best tools to make sound market selection decisions, the Victoria METS Export Hub has developed a series of practical, case study-based webinars covering the key aspects of market selection in an informal, METS-focussed manner.
These webinars will help you to select markets based on your business’ needs and capabilities.  Our industry experts will show you how to assess opportunities, be clear-eyed about challenges, and deal with market entry barriers, giving you the best chance at success.
Attend the entire series, or choose just those subjects most relevant to your business:  the choice is yours! 
All webinars are free to attend, and Victorian METS Export Hub members also have access to free one-on-one mentoring by our industry experts.
Please note this webinar series is only open to Victorian METS Export Hub members.  If you are not already an Export Hub member it is free to join – contact [email protected]


Webinar two: The 7Ps and how they affect market selection 

The second webinar in our series will cover: 

  • Product
  •  Price
  • Place
  • Promotion
  • People
  • Process
  • Physical evidence




Bob Calvert 

Bob has some 48 years’ experience in professional management where he has specialised in sales and marketing, and global and national distribution within Australian and international companies.  He combines his sales and marketing experience with general management tertiary qualifications.
Bob holds Board and Advisory Board seats in various industry organisations, including that of Chairperson of an Australian Federal Government agency as well as a State Local Government regional Authority.
Bob has deep experience in the METS and mining sectors, gained over many years.


Mark Gream

Mark Gream is an Engineering and Marketing professional with over 30 years industry experience in the mining, agriculture, medical and manufacturing sectors. Mark is a ‘hands on’ product development expert with numerous globally accepted products in the market.
Following a career changing injury, Mark shifted his focus to Sales and Marketing and rapidly became a competent and accomplished salesperson achieving record results in numerous roles.
Now at the helm of his own business, Marfab Pty Ltd, Mark continues to pursue his passion for product development and export, assisting multiple businesses to increase their product portfolios and enter new markets.


Collins Rex (session moderator)

Collins is the Victoria METS Export Hub Lead.
Collins combines her interest in technology with vast experience in international trade.  She has owned and operated highly successful communications and consultancy businesses on two continents, and in her professional capacity assists clients across a range of international training, marketing, product development and communications areas.
Over the course of her career, Collins has trained hundreds of companies in the technical aspects of international trade, from the basics to market select, marketing, export documentation and free trade agreement utilisation.




About the Victorian METS Export Hub


This event is free to attend for Export Hub members. Use the button below to register. 

If you are not already an Export Hub member it is free to join – contact [email protected]

You must login to the Austmine portal to register. Contact [email protected] for assistance. 


Event Partners:


18/08/2022 12:00 PM - 1:00 PM
AUS Eastern Standard Time