Capability Accelerator Program:  Marketing Masterclass

A well-defined marketing strategy that has been tailored to specific business goals and market requirements is the difference between international business success and failure.

Each target market presents unique challenges to international marketers from the perspective of culture, language, laws, and a range of other factors. And adding digital marketing into the mix further complicates the issue.

These webinars will focus on the core elements of international marketing success for METS companies, with practical, real world-examples throughout.

10 August - International METS marketing strategy

Having a properly considered marketing strategy is the key to international business success. It guarantees efficiency, sound fiscal decision-making, and longevity in a new world market.

Topics will include:

  • The importance of an articulated marketing strategy to your overall international business strategy
  • Key components of an effective marketing strategy:
    • Understanding where you are to inform where you want to be: SWOT analysis
    • Marketing objectives
    • Marketing strategy
    • Forecasting
    • Monitoring success

Register here.


24 August - Digital marketing primer

No 2022 marketing strategy is complete without the inclusion of digital marketing channels. Many businesses, however, are not confident in their ability to tackle digital marketing or to include it in their marketing mix, and many believe digital marketing is only applicable to companies that sell online.

This session aims to demystify the key digital marketing elements while providing information while providing information on their inclusion in an overall marketing strategy.

Topics will include:

  • Your website
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Pay per click advertising (PPC)
  • Remarketing
  • Marketing automation
  • Email marketing
  • Social media marketing
  • Video marketing

Register here.

 

7 September - Establishing a METS brand in a new market

Brand building is all about creating awareness of a business and/or its products/services, with the overarching goal of generating sales.

This session will guide participants through the steps of building a successful international brand, including monitoring impact.

Topics include:

  • What is a brand?
  • Steps to building a successful brand:
    • Company brand vs product/service brand
    • Identifying your target market
    • Defining your offering
    • Determining your positioning
    • Creating the right impression
    • Planning your launch
    • Monitoring impact

Register here.

 

Our presenter

Collins Rex is the owner of ideas generator and actuator, Red Ideas. She is also the Victoria METS Export Hub Lead. 

Collins combines her 30+ years of marketing experiences and skills with vast experience in international trade. She has owned and operated highly successful communications and consultancy businesses on two continents, and in her professional capacity assists clients a range of international marketing, product development and communications areas.

Over the course of her career, Collins has trained hundreds of companies in the technical aspects of international trade, from the basics to market select, marketing, export documentation and free trade agreement utilisation. She has helped dozens of organisations to hone their marketing and communications strategies. A sought after international speaker, Collins has addressed a number of international organisations, including the World Trade Organisation, the World Customers Organisation, UNCTAD and UNESCAP.